See how hopes for a new vaccine and Christmas shopping is impacting shopper confidence.

As hard as it is currently to predict shopper behaviour, our ShopperVista shopper sentiment data provides some evidence for the likely changes due to EU Exit. Outlined in this article are answers to some questions we have received from industry stakeholders.

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.