Featured Presentation

Find out more about shopper attitudes to new and exisiting brands

A look at how value perception, usage occasions and comparison with brands differs between the three tiers of supermarket private label.


We explore what shoppers think of own label and brands in Aldi and Lidl
This report explores why we believe shoppers will increasingly adopt savvy shopping tactics as a result of COVID-19 and the economic downturn.
Find out more about shopper attitudes to new and existing brands.

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.