Featured Presentation

Find out more about shopper attitudes around brands and private label

Discover the importance of brands within your category in Aldi and Lidl

Presentations

15/03/2019
Find out more about shopper attitudes around brands and private label
13/02/2019
Find out about how shoppers made changes to their diets in January
31/10/2018
Using our brand new category benchmark data we reveal the importance of brands across 35 different food and grocery categories.

Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.

Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions.