In this report we have identified six hypotheses focused on how health and wellness trends could evolve both for individuals and households and wider societal trends.

In the second of our deep dives into our future shopper mega-trends, we explore the detail behind the trend towards social consciousness.


We outline six hypotheses of how we believe Coronavirus (COVID-19) could influence the health and wellness agenda in the UK.
The impact of plastic has been in the news in recent years. Our latest report looks at how attitudes towards packaging and plastic have changed over time and explores shoppers' priorities.
In this report, we look at food discount shoppers’ interest in healthy foods such as sugar free, wholefoods, low fat, low calorie, vegan and other plant-based products. We explore, satisfaction with the current health offering in Aldi and Lidl and how food discounters can make it easier for shoppers to make healthy choices.

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption