Digital articles and infographics

06 November 2019
For shoppers, technology can not only help make the grocery shopping process more efficient, it can also be a great way to engage them with new products, brands and experiences. Today at IGD Live, Diageo outlined just how they are using technology to help bring some of their brands to life with both new and existing customers, Voice triggers (e.g. Amazon Alexa, Google Assistant trigger) were...
09 July 2019
Read our snapshot of shopper attitudes and behaviours around technology this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to ...
01 July 2019
You’ve probably heard lots of people referring to disruptive technology and innovative technologies in our industry in recent years, but what does this really mean to shoppers? In reality, not a huge amount to those living in the UK! For the most part, shoppers are focused on three main shopper needs when they’re doing their food and grocery shopping: Value (price / quality) Conveni...
12 June 2019
We identified this key group as part of our Shoppers of the Future research in 2018. By 2025 they’ll have the most purchasing power, strongest voice and biggest effect on the food chain. Since identifying this group, we have been getting to know them through our ShopperVista research. We look at some of their latest attitudes in our June blog. They have a more positive outlook Influe...
12 June 2019
Get a snapshot into the attitudes and behaviours of Influencer shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
01 May 2019
Sainsbury’s launches mobile-first and checkout-free store Shoppers at Sainsbury’s Holborn Circus convenience store in London can now check out the UK’s first till-free grocery store. The experiment will put SmartShop Scan, Pay & Go technology to the test in a bespoke food-to-go store, making grocery shopping quicker and more convenient. According to Sainsbury’s, all shoppers will scan and pa...
01 February 2019
Hear IGD future thinkers Toby Pickard, Vanessa Henry and Chris Irish discuss the global retail trends we expect to see in 2019. DOWNLOAD THE SLIDES IGD Futures The future of food and grocery Find out more
24 October 2018
I’m even more convinced of how important it is to deliver against shoppers’ need for convenience after attending IGD’s annual digital commerce event last week. One of our speakers, Richard Kelly, CEO of Adimo , highlighted an important differentiation between price and cost. While price refers to the amount of money shoppers spend, cost is the “effort, loss or sacrifice necessary to ach...
13 August 2018
Whilst World Cup fever and scorching weather saw financial confidence hit a record high, the effects have now subsided and shoppers have adopted a more cautious outlook . However, at the same time there has been an increase in those who think quality will become more important to them than saving money in the next 12 months (18% Jun’18 vs. 13% Jun’17). Source: IGD Research, B...
21 March 2018
Personalisation has been a buzzword in the grocery industry for a number of years. And the benefits of investing in personalised campaigns have been well discussed – it can: Drive better conversion rates Improve customer retention or loyalty Create useful marketing data  But adopting personalised campaigns in a mass market industry such as grocery isn’t that easy. At it’s core,...