Presentations

24/01/2019
The last of our six category benchmark shopper trend reports.
18/01/2019
An insight into shopper behaviour over the festive period
20/12/2018
Continuing our category benchmark series of reports, we explore the role that innovation plays in different categories and what that means for new launches.
10/12/2018
Great examples of shopper engagement, including retailer tailored activities from Quality Street and Asda using online flexibility to drive basket size.
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In this report we identify the categories in larger stores where shoppers tend to spend more time and are more open to browsing and explore the reasons why.

This is the second report in our ‘in-store engagement and influence series’, in which we combine eye tracking with an online survey and in-depth interviews. 

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Discover what is influencing shoppers' purchase decision in-store with the latest category snapshots