Latest insights

How are shoppers reacting to HFSS?

Our brand-new eye-tracking research gives us a first-look into how shoppers are reacting to HFSS. We explore what this means for your HFSS and HFSS-compliant products.

How will HFSS change how shoppers are influenced in-store and online?

Exploring how shoppers are currently influenced by category hotspots, secondary displays and in-store media and how HFSS could change this.

Presentations

13/12/2022
Our brand-new eye-tracking research gives us a first-look into how shoppers are reacting to HFSS. We explore what this means for your HFSS and HFSS-compliant products.
05/12/2022
As we head towards the end of 2022 we look at how shoppers are going to tackle Christmas with the cost of living crisis to contend with.
16/11/2022
In this report, we take a look at the Aldi shopper. Who are they, how do they shop and what matters to them?