Shopper squeeze - are they turning to own label?

With inflation at a record high and shoppers battling with rising food and energy costs, we have seen more shoppers looking to switch to cheaper alternatives such as value range of private label products. 

We identify the categories where shoppers are looking to trade down, which shoppers are seeking cheaper alternatives and the channels offering the cheapest own label products.

Looking for more insight on private label and brands? Visit our dedicated Private label and brands hub

Immerse into the world of shopper behaviour and uncover actionable insights that create future-forward thinking and enable your business to perform better.