Shopper trends/Private label & brands/Reports

Private label & brands reports

Presentations

Price and promotions: what is the deal?
12/09/2023
The third installment of our cost-of-living series explores developments in price and promotional strategies and what matters to shoppers.
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Shopper sentiment monthly update
04/09/2023
Our latest data focuses on shoppers’ overall sentiment, including attitudes towards EDLP and promotion, value and food and shopping preferences.
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Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
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Trade up and down: what makes the cut?
26/04/2023
The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.
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Shopping in 2024
29/03/2023
What can we expect from shoppers next year?
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UK trends 2023
04/01/2023
We highlight the five trends we expect to shape the UK market over the next 12 months and beyond.
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Supermarket shoppers’ drive for private label
14/10/2022
How does perception, usage and drive change for each tier of supermarket private label?
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Back to school shopping
22/08/2022
How are shopper preparing for the return to school? Find out in our latest report.
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Shopper squeeze - are they turning to own label?
13/07/2022
With shoppers’ budgets squeezed, almost one in three shoppers are seeking to trade down to cheaper ranges such as value private label products, we review the categories shoppers are looking for cheaper options.
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Trade-up and down: what is the balance?
01/06/2022
As shoppers continue to grapple with the cost-of-living challenges we set out to find out what the impact is at a category level.
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