Latest insights

Trade up and down: what makes the cut?

The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.

Do it for me: help me live healthily

A quick look at our health trend “do it for me”, and how you can help shoppers eat more healthily.

Presentations

17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
04/05/2023
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
26/04/2023
The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.
Health, nutrition and ethics monthly shopper update

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Last updated: 
April 2023

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Shopper insights on front of pack nutrition labelling

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Fibre: UK consumer research

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption