The first in our series of trade up and down reports explores the changes shoppers are making in and out-of-home.
A quick look at our health trend “do it for me”, and how you can help shoppers eat more healthily.
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
Last updated: April 2023
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Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.
Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption