Latest insights

Do it for me: help me live healthily

A quick look at our health trend “do it for me”, and how you can help shoppers eat more healthily.

Plant-based shoppers in 2022

Is the cost of living crisis affecting shopper choices when it comes to plant-based diets?

Presentations

12/01/2023
A quick look at our health trend “do it for me”, and how you can help shoppers eat more healthily.
06/01/2023
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
04/01/2023
We highlight the five trends we expect to shape the UK market over the next 12 months and beyond.
Health, nutrition and ethics monthly shopper update

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

Last updated: 
December 2022

IGD Newsletters

Subscribe now to stay up to date with industry news and IGD insight

Shopper insights on front of pack nutrition labelling

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Fibre: UK consumer research

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption