In this report we take an in-depth look into the shoppers of four variety discount retailers to understand who they are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.

In this report, learn about the different events that appeal to variety discount shoppers

Presentations

21/04/2020
In this report we take an in-depth look into four variety discount retailers to understand who their shoppers are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.
14/11/2019
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.
29/07/2019
Find out if variety discount shoppers are looking for more premium products and brands within the channel

Key developments and the latest shopper trends by channel.

Are you interested in how discount is changing the face of retail? We’ve got all the latest news and analysis, as well as photos, webcasts, snapshots and much more.

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