Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.

In this report we take an in-depth look into the shoppers of four variety discount retailers to understand who they are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.

Presentations

07/01/2021
We kick off 2021 with our first monthly ShopperVista update- a one-stop report for the latest shopper insights.
01/12/2020
Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.
08/10/2020
With shopping habits continuing to adapt to the external environment see the latest channel trends.

Nicola shares the reasons shoppers choose to shop in certain discount stores

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