Featured Presentation

Our retailer spotlights deep diving into Tesco, Sainsbury’s, Asda and Morrisons shoppers were all published earlier this year using data from the second half of 2019. Since then, Coronavirus (COVID-19) has come along and shaken up the way that people shop in all formats, and supermarkets are no exception.

Find out which events are most appealing to shoppers and how events can influence behaviour.

Presentations

01/07/2020
Our retailer spotlights deep diving into Tesco, Sainsbury’s, Asda and Morrisons shoppers were all published earlier this year using data from the second half of 2019. Since then, Coronavirus (COVID-19) has come along and shaken up the way that people shop in all formats, and supermarkets are no exception.
16/06/2020
In this report we take a closer look at the Sainsbury's shopper; who they are, how they shop and what matters to them when they’re shopping.
21/05/2020
In this report we take a closer look at the Tesco shopper; who they are, how they shop and what matters to them when they’re shopping.

Key developments and the latest shopper trends by channel.

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What’s in store for retailers’ largest stores? Find out by viewing our latest research, news and analysis, or by visiting our collection of in-depth retailer profiles.