Featured Presentation

For the first of our 2020 retailer spotlights, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping.

Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious 

Presentations

12/05/2020
Maximise your opportunities to trade with Asda by better understanding its shoppers
20/02/2020
For the first of our 2020 retailer spotlights, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping.
08/01/2020
In this report, we’ll identify: The outlook of Co-op shoppers; the profile of Co-op shoppers; the role of quality and price for Co-op shoppers; financial confidence; attitudes to food price inflation; satisfaction with different elements of food and grocery shopping; shopper missions including food-to-go and top-up; importance of ethics in food and grocery shopping
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Maximise your opportunities to trade with the Co-op by better understanding its shoppers

Tesco’s new discount format is set to become the challenger in the discount channel, competing on price with Aldi and Lidl, but what will shoppers think of this new value retailer?

Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Maximise your opportunities to trade with Lidl by better understanding its shoppers.