Featured Presentation

Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Presentations

10/07/2019
Discover how the search for range is influencing multichannel shopping
01/07/2019
Discover how the search for time saving is influencing multichannel shopping
24/06/2019
Discover how the hunt for value is influencing multichannel shopping

Key developments and the latest shopper trends by channel.

Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.