This report explores importance of promotions and levels of satisfaction with promotions in convenience stores.

In his latest blog, Michael highlights some of the key changes in convenience store shopper behaviour and sentiment over the last few months and looks ahead to a new 'norm' for convenience store shopping

Presentations

14/05/2020
This report explores importance of promotions and levels of satisfaction with promotions in convenience stores. It looks at how the importance of promotions differs by demographic group; and how satisfaction with promotions compares over time and against different channels such as online, supermarkets and food and variety discounters. The report looks at suggested improvements to promotions included reduced pricing versus multi-buys, and lunch and evening meal deals. Finally the report looks at how the appeal of price marked packs has changed over time
21/04/2020
This report reveals five key changes over the last quarter in convenience store shoppers’ behaviour and sentiment as a result of the Coronavirus (COVID-19) pandemic. This includes shopper profiles, usage of different convenience stores such as Co-ops, independents; changes in category purchasing such as tins, packaged foods, household products such as toilet paper and sweet snacks; It looks at impulse purchasing and at how different shopper missions have changed including to-up, main shop, evening meal and food-to-go
14/01/2020
We look at how convenience stores are helping shoppers save time and how convenience can give shoppers more of an experience

Key developments and the latest shopper trends by channel.

Get the latest industry news and insights straight to your inbox with our range of newsletters.