The Tesco shopper

Bryony Perkins

Find out what drives the Tesco shopper during the cost-of-living crisis.

In this report, we examine:

  • Who the Tesco shopper is
  • How they shop during the cost-of-living crisis
  • What value looks like to them
  • The opportunities to appeal to them

Looking for more retailer shopper insights? Visit our dedicated Retailer shopper insights hub

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