Quarterly channel trends - Q4 2020

Understand how shopping habits have continued to adapt during COVID-19.

In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across:

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online

We identify;

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers

Learn how to develop profitable shopper activation with the latest tools and insight from IGD’s experts. Multiple dates available for our Successful Shopper Activation virtual workshop >

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