Category insights/Category insights

Latest insights

Trade up and down: translating at the category level

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Category snapshot: beer, wine and spirits

Welcome to our latest category snapshot, focusing on beer wine and spirits.We explore what matters to shoppers, our view of the offer from the big six UK retailers and examples of in-store executions.

Presentations

Trade up and down: translating at the category level
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
Category snapshot: beer, wine and spirits
26/04/2023
What matters to shoppers and how the UK’s retailers compare.
Category snapshot: frozen
30/03/2023
We look at what matters to frozen shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.
View all presentations
Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.