All articles and blogs

13 May 2019
We know from our other ShopperVista research that shoppers are prioritising health and they’re doing this in different ways. The majority of shoppers are actively trying to improve their diet in some way. In April 88% told us this was the case; that’s up from 85% in 2018. The most popular ways are eating more fruit and veg (35%), reducing sugar (32%) and drinking more fluids (28%). S...
13 May 2019
Discover the effectiveness of media and packaging in influencing shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
10 May 2019
Discover the effectiveness of media and packaging in influencing shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
01 May 2019
Sainsbury’s launches mobile-first and checkout-free store Shoppers at Sainsbury’s Holborn Circus convenience store in London can now check out the UK’s first till-free grocery store. The experiment will put SmartShop Scan, Pay & Go technology to the test in a bespoke food-to-go store, making grocery shopping quicker and more convenient. According to Sainsbury’s, all shoppers will scan and pa...
30 April 2019
We use eye tracking to explore how shoppers interact with gondola ends, free standing display units and other secondary product locations. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The bes...
11 April 2019
See our latest shopper infographic DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find out more about the differe...
09 April 2019
Find out which events are most appealing to shoppers and how events can influence behaviour. DOWNLOAD INFOGRAPHIC AS PDF REGULAR UPDATES Keep up-to-date with developments shaping the industry; sign up to our newsletters and be the first to hear about the latest industry news, IGD research and events. SIGN UP The best way to experience the benefits of S...
18 March 2019
Food-to-go ranges aren’t new to forecourts, but they are receiving more focus. For example, we’re seeing new partnerships, like Shell’s collaboration with Jamie Oliver, as forecourt operators improve their ranges. Our data shows some important differences between food-to-go shoppers in general and their forecourt counterparts. We investigate what makes forecourt food-to-go shoppers stand out...
14 March 2019
In my savvy shopping blog in February, I noted that a minority of shoppers (36%) had been spending more carefully since the EU Referendum. Our latest research shows that 29% of shoppers claim Brexit may encourage them to buy more new / different foods from around the world when doing their supermarket shop (a significant increase from 22% in Jan’19).  New behaviours in the year ahead ...
14 March 2019
Read our snapshot of shopper attitudes towards new and different products this month. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is t...