Read on for the findings of our latest research in category management practices. How suppliers are collaborating with retailers and the benefits they receive and the challenges they face.
See our latest examples of great shopper engagement, including John Lewis’ exclusive Quality Street chocolate and Disney’s Heroes campaign in Sainsbury’s.
Which suppliers are winning with shopper marketing, and who are still struggling to deliver results. Read on for the findings from our recent shopper marketing survey
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We take a look at the five key shopper trends we are seeing during the pandemic, what should we be considering in our plans now and what will their impact be on long term plans after the pandemic.

Have a specific question about your category?

We can help! Contact our shopper team to discuss your specific business question.