Private label & brands articles

Last month, we published the first part in our trade up and down series, exploring the changes shoppers are making in and out-of-home. This week, our second instalment , focusing on the decisions at the category level has launched on ShopperVista . Here are three highlights from part one: Discounts are getting even more cut through With shoppers’ budgets under pressure for over a yea...

The IGD UK insights team (made up of our analysts across Retail Analysis, ShopperVista services and our Eating Out/Food to Go proposition) have been hard at work following the turn of the year identifying the five trends that will shape the market in 2023. This is no simple task given the ever-changing environment we have encountered in recent years Cost-of-living to strongly impact 2023 20...

As UK inflation reached its highest level in 40 years, shoppers’ concerns about the economic outlook and how this will impact on them is increasing. Off the back of these growing worries, a question we have been receiving a lot recently is around, how will this impact on their perception and purchasing of private label products? Given this interest I thought it useful to highlight three p...

Nearly half of shoppers (46%) agree that they like to try smaller, new brands particularly when they are something they have not tried before! At IGD Live , we heard about the opportunity of challenger brands and the growth they can deliver. The opportunity of challenger brands and Gen-Z shoppers Young Foodies co-founder, Chris Green, looked at the growth opportunity the brands represe...

Discover the categories where brands have the greatest influence on shoppers’ purchase decisions. DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it To find ou...

Whilst World Cup fever and scorching weather saw financial confidence hit a record high, the effects have now subsided and shoppers have adopted a more cautious outlook . However, at the same time there has been an increase in those who think quality will become more important to them than saving money in the next 12 months (18% Jun’18 vs. 13% Jun’17). Source: IGD Research, B...

Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...

Every month we update you on how shoppers are feeling and how this is impacting their behaviour in-store. We used data collected in September to explore shoppers’ increased focus on the search for value.  People are shopping around more How many food and grocery stores are there in your local high street?  Borehamwood store choice Our local town, Borehamwood, has at least 10 fo...

Find out how shoppers are shopping around more and searching for value. Download Infographic as PDF  DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF

Shoppers are more likely to be looking for well-known brands in certain categories. Find out more in our infographic. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF