COVID-19 shopper insights

We will be continuing to talk to British shoppers every single day through ShopperVista. Here you will find our latest insights including our weekly reports looking at shopper behaviours and attitudes.

Presentations

06/01/2021
See how shoppers' focus on Christmas and the new vaccine in December is helping to maintain confidence ahead of a national lockdown in England.
30/09/2020
Understand current and planned stockpiling of food and groceries, overall and at a category level, as a result of COVID-19. Results are from 25-27 September 2020.
02/09/2020
Find out how the Eat Out to Help Out scheme and the summer Bank Holiday is helping shopper confidence in August.
06/08/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning
02/06/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning.
28/05/2020
A bi-weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage.
13/05/2020
A bi-weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage (supermarkets, convenience, discount and online).
04/05/2020
Find out more about the latest data for IGD’s Shopper Confidence Index and how to use it for future planning
30/04/2020
A weekly update highlighting five of the recent changes in shopper behaviour and sentiment we have seen in our ShopperVista data looking at financial confidence, changing shopping missions, store choice drivers and channel usage.
28/04/2020
Understand current and planned stockpiling, overall and at a category level, of food and groceries as a result of Coronavirus. Categories include Tins and packaged foods, Toilet paper, cereals, medicines, Frozen food, Dairy, Petfood, Household products, Hot drinks, fresh meat and fish, alcohol, hand sanitiser and hand gels, sweet and savoury snacks, soft drinks, fresh produce, bakery, table sauces and cooking sauces, chilled products, jams and spreads, health and beauty products, baby products.